We are....What we have....

The first 30 seconds are the ones that count.

When you walk into an interview, your first day of University or even when your walking down the street, an impression of who you are and what you are like are made by those around you. Stereotypes emerge.....are you well spoken and polite or immature and rude. The clothes you wear and the possesions you have create an image of yourself, to friends, family and even strangers. Who you really are is reflected in every thing you do.

Would everyones intial impression of Kevin and Perry be the same as Sir Alan Sugar??

October 3rd 2008. 'Understanding The Customer'. Ruth Hickmott
In this first lecture gave an insight how first impressions are those that make a lasting impression on everyone that you meet, whether it be the clothes you wear the possessions you have or the way you present yourself. We were all asked to bring in a possession that represents who we are, where a the owner of a black ipod nano was assumed to be a boy from the colour, and style of music although it turned out that it was a girl.

Russell Belk theory suggests that 'We are what we have' this is the basis of how and why customers buy that certain Chanel handbag or the next Ipod Nano. This module 'Understanding The Customer' will explore all of these ideas, and the psychology behind why customers want and buy certains products or services.