Testing Our Perception!

This week the student became the teacher.....leading the lecture with experiements on perception. From choosing favourite coke and chocolate by taste only.... to changing the music on adverts to see how it changes our perception.

What is the Gestalt Theory?!
A definition!
Psychology concept used in training. It proposes that what is 'seen' is what appears to the seer and not what may 'actually be there,' and that the nature of a unified whole is not understood by analyzing its parts. It views learning as a reorganizing of a whole situation (often involving insight as a critical factor) in contrast to the behavioral psychology view that learning consists of associations between stimuli and responses
http://www.businessdictionary.com/definition/gestalt-theory.html
Example!
The Rubin vase shown here is an example of this tendency to pick out form. We don't simply see black and white shapes - we see two faces and a vase.
The Rubin vase shown here is an example of this tendency to pick out form. We don't simply see black and white shapes - we see two faces and a vase.
Take a look at the picture.......what do you see?
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/perception/percep4.html

The Attractive Presenter!
-an attractive presenter appears with a product; she is wearing a 'conservative' dress;
eye-tracking studies show substantial attention to the product; three days later, brand-name recall is high;
-an attractive presenter appears with a product; she is wearing a 'revealing' dress;
eye-tracking shows most attention on the presenter; brand-name recall is low.