What makes an advert memorable? Does it differ for each gender?
'The issue is much more fundamental than the usual myopic media one about where the ads appear: It's about recognizing women [and men's] different approach' (Financial Times, June 2001)

This advert is for a male product, however is it women that will be more attracted to the advert? David Beckham more than half naked?
Is it for the girlfriend to buy for her partner or is it for a man to aspire to?




Everyone knows that if a celebrity appears in an ad it will be memorable because it is familiar, however is that a good thing for the product.
Celebrity endorsements are becoming more and more popular with different brands where David Beckham was always associated with Gillette or Vodaphone, or Kate Moss and Topshop or Rimmel? Do these celebrities increase sales?
Or is an ad memorable for just those who are in them rather than the actual product?

In todays lecture we looked at a range of different ads, and were asked the one that stood out the most and to write down all of those we remembered. We found that not one person remembers the same thing in the same way, and that celebrity endorsements were seen to be remembered for the celebrity and not for the product.

The Famous Dairy Milk Gorilla!
Everyone remembers the Dairy Milk Advert with the Phil Collins music and Gorilla playing drums! However sales did not increase! This shows memorable adverts dont always help with the selling of the actual product.