nos·tal·gi·a
n.
1. A bittersweet longing for things, persons, or situations of the past.
2. The condition of being homesick; homesickness.
The smell of your mum's perfume or that special song that reminds you of a significant event. Even if you may not have any specific memories or things that instantly remind you of a time in your life. A random smell or outing may just trigger one of those nostalgic moments.
Within marketing companies are always looking to create that nostalgic affect, which may lead to an impulse buy or a bigger brand loyalty.
n.
1. A bittersweet longing for things, persons, or situations of the past.
2. The condition of being homesick; homesickness.
The smell of your mum's perfume or that special song that reminds you of a significant event. Even if you may not have any specific memories or things that instantly remind you of a time in your life. A random smell or outing may just trigger one of those nostalgic moments.
Within marketing companies are always looking to create that nostalgic affect, which may lead to an impulse buy or a bigger brand loyalty.
Nostalgia is linked with memory and how we remember certain things and how and where they are stored within the brain. There are triggers that can immediately refresh memories whether it be of a certain time in your life or even jsut a brand. An example of this would be where a company would use the same type of music and it is therefore linked to that company. For example the McDonalds slogan 'Im Lovin It' whenever that plays you are reminded of the brand. Companies use this as a marketing tool not only to create the feeling of nostalgia for their target audience but to also create a memorable link between the brand and a type of music or feeling.
A typical nostalgic feeling brought upon by an advert of a brand is the Christmas Coca-Cola adverts which always start from around the beginning of december. All of my friends will say that they know it is the start of christmas when that is played on tv. It brings together memories from where they have grown up with the advert, and it almost feels a part of christmas for me http://uk.youtube.com/watch?v=jAeqQwY1xdE
Nostalgia has been described as a bitter-sweet emotion, where the past is viewed with both sadness and longing.” (Solomon, 2000)
When it comes to nostalgia all of the five senses can be linked to those special moments important in someones life.
*Music or sou
nd can act as a trigger http://uk.youtube.com/watch?v=_r6b3XD8srMWhole Again, Atomic Kitten is one song that i always remember from my time at Lord Williams's Secondary school going to netball matches in the minibus with all my close friends. Since then everytime it plays we all start to sing together, it is something that we can all relate to as a time in our lives.
The Spice Girls were also a huge part of my life growing up from the music to films.
*Images . These can be things with fashion for example the iconic trend of the jelly shoes!
*Smells. My mums perfume- Jean Paul Gaultier Classic. There are also many different types of food smells that remind me of certain times or places.
1 comment:
Looks great! Some good reflection on nostalgia. The Spice Girls seems to loom large with your year. I guess to improve your postings you could build up links to academic articles or definitions.
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